The foundation of the brand on which other elements of branding are built: naming, visual identity, positioning slogan
Filling the brief by the customerThe first stage is to create, with the participation of the customer, the most detailed technical task, as well as to determine the features and nature of the project.
Defining the target audienceA clear understanding of your target audience and its current needs will allow you to create an offer that is simply impossible to refuse.
Product and competitive field analysisFull awareness of your own product and its features will allow you to build an effective plan for the development of your brand and distinguish it from competitors in the market.
Vision presentationA presentation with a well-formed positioning, values and arguments that will convince the consumer to choose your product and not a competitor.
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