Process

• Filling the brief by the customer

  The first stage is to create, with the participation of the customer, the most detailed terms of reference, as well as to determine the features and nature of the project.
• Analysis of the brand and the competitive field

  Includes a mandatory audit of competitors, the market and world experience in order to identify major trends and not fall into the zone of names of the competitive environment.
• Generation of ideas and initial verification

  Creating a primary list of potential names, their analysis and selection of those that best meet the positioning of the brand.
• Vision presentation

  Forming a final list of titles for presentation to the client with a detailed description of their meaning and the values they broadcast.